CKS Clinical Cases - Usability updates
project overview
clinical cases is a learning platform where medical students solve real-life cases to develop decision-making skills. the goal was to redesign the experience so students see real value in using it — not just completing cases, but understanding their progress and improving over time.
project type
web platform
year
2023-2025
my role
senior ux designer
design scope
i redesigned the homepage and main learning flow (run case) to fix low engagement and poor usability that directly affected sales. before, students completed cases once and left — they didn’t see progress, didn’t return, and institutions were hesitant to purchase licenses.
my role
turning the homepage into a starting point that helps students navigate, track progress, and identify areas to improve.
Simplifying the Run Case flow, fixing usability issues.
Adding Assignments, so instructors can assign and review cases (it gives students a direction).
Integrating Clinical Cases with other Elsevier learning tools (like Osmosis and QBanks) for continuous learning.
impact
Previously, only 3 U.S. institutions purchased Clinical Cases as a standalone product.
After the redesign and integration, more universities started using the product — it grew from just a few in the U.S. to 27+ institutions across several regions (North America, India, ANZ).
Now sold as part of the ClinicalKey Student package, the product strengthens institutional reach and renewal potential.
Improved usability, clear progress tracking, and better learning flow boosted engagement for both students and instructors.
