CKS Clinical Cases - Usability updates

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project overview

clinical cases is a learning platform where medical students solve real-life cases to develop decision-making skills. the goal was to redesign the experience so students see real value in using it — not just completing cases, but understanding their progress and improving over time.

project type

web platform

year

2023-2025

my role

senior ux designer

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design scope

i redesigned the homepage and main learning flow (run case) to fix low engagement and poor usability that directly affected sales. before, students completed cases once and left — they didn’t see progress, didn’t return, and institutions were hesitant to purchase.

my role

Reframed the homepage into a structured learning dashboard — a clear starting point that shows progress, performance insights, and next recommended actions.
Integrated clinical cases into a learning ecosystem, connecting practice with study materials to support continuous learning rather than one-off usage.
Used usability testing and behavioral analytics to validate navigation clarity, task completion improvements, and engagement shifts.

Reframed the homepage into a structured learning dashboard — a clear starting point that shows progress, performance insights, and next recommended actions.
Integrated clinical cases into a learning ecosystem, connecting practice with study materials to support continuous learning rather than one-off usage.
Used usability testing and behavioral analytics to validate navigation clarity, task completion improvements, and engagement shifts.

impact

Helped more students finish what they started — completion grew by 10–12%, and 15% fewer dropped off by clearly showing what the next step is and how to move forward.
Contributed to 9× growth (3 → 27+ universities) by rebuilding the homepage into a personalized dashboard that makes student progress measurable and clearly shows what to do next.
Integrated additional learning apps, so students can move from practicing to studying related materials in one flow.

Helped more students finish what they started — completion grew by 10–12%, and 15% fewer dropped off by clearly showing what the next step is and how to move forward.
Contributed to 9× growth (3 → 27+ universities) by rebuilding the homepage into a personalized dashboard that makes student progress measurable and clearly shows what to do next.
Integrated additional learning apps, so students can move from practicing to studying related materials in one flow.

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

web platform

CKS Hub - Learning Hub for Medical Students

web platform