CKS Hub - Learning Hub for Medical Students

Stack of modern books and magazine with minimalist cover design on leather chair

project overview

hub is a centralized platform designed to connect elsevier’s suite of learning and teaching tools for medical education. the goal was to make the experience scalable, consistent, and intuitive across multiple applications — from clinicalkey student to osmosis and beyond.

project type

web platform

year

2024

my role

senior ux designer

Minimalist lemon product photo with glass cup on pastel yellow background

Single fresh lemon isolated on clean yellow backdrop

Yellow bowl filled with lemons on bright yellow background for lifestyle branding

design scope

i restructured navigation and created a unified homepage to support multiple user groups and access packages. the main challenge was that each app had its own visuals and components - no consistency.

my role

Defining global information architecture and navigation logic.
Aligning ui components across all integrated apps.
Designing integration flows between products to support continuous learning across platforms.
Conducting two rounds of usability testing to validate structure and flow.

Defining global information architecture and navigation logic.
Aligning ui components across all integrated apps.
Designing integration flows between products to support continuous learning across platforms.
Conducting two rounds of usability testing to validate structure and flow.

impact

Connected 10+ standalone learning products into one ecosystem by designing the Hub as a central place.
Mapped how students move between theory and practice and designed native cross-product flows aligned with the real learning process.
+22% WAU by enabling personalized learning journeys across integrated tools.
Increased AOV by 20% by shifting from selling separate tools to subscription packages focused on continuous learning.

Connected 10+ standalone learning products into one ecosystem by designing the Hub as a central place.
Mapped how students move between theory and practice and designed native cross-product flows aligned with the real learning process.
+22% WAU by enabling personalized learning journeys across integrated tools.
Increased AOV by 20% by shifting from selling separate tools to subscription packages focused on continuous learning.

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

web platform

CKS Clinical Cases - Usability updates

web platform